Yes repositions the brand with alignment of its product portfolio and new packaging.

With more than R$ 20 million in investments, the company bets on accessible and quality technology for the producer

To meet the new demands of an increasingly demanding market, Yes reorganizes its portfolio, invests in expansion and staff, and builds a future leaning towards sustainability, animal welfare and food safety. The expected growth rates for the year indicate that the investment of more than R$ 20 million in structure, organization of the company, repositioning of the product line and equipment will ensure increased production and exponential growth in sales for the years 2020 and 2021.

In 2018, the company registered a growth of 35% and, for 2019, it is expected an increase of 40%, confirming the almost doubling of the company's revenues in a period of two years. But the company wants more and intends to quadruple revenue in four years. For that, Yes implemented actions, such as the repositioning of the product line, increase of the national and Latin American sales team, as well as the expansion of sales to Europe and Asia.

“In May next year, we will triple our production capacity at the Borá (SP) unit, where we have invested R$ 12 million in a yeast dryer”, says Yes CEO Luciano Roppa.

In addition to the equipment, investments were noticeable in all areas of the company. The expansion of the portfolio was only achieved due to the contribution to the R&D department and the expansion of production capacity, the increase in scientific work and the modernization of laboratories, which have exclusive technologies in Brazil, such as YES-mycoNIR. “Today we have 12 new product projects in our pipe line innovation, and 10 are ready, waiting for the approval of the Ministry of Agriculture, Livestock and Supply (MAPA)”, stresses the executive.

Founded in 2008, Yes followed the market in a process of accelerated growth and expressive numbers. But it was in 2016, with the entry of the Private Equity Aqua Capital Investment Fund, that the company achieved greater strength, changing its direction, streamlining processes and targeting international markets.

“We left Brazil and won the world. Today, we export to over 30 countries. We are present in eight countries in Asia; in Europe, we started to register our products in Portugal, Spain, Germany and France. We are also present in Iran, Bangladesh, Turkey, South Africa and Egypt”, points out Roppa.

The focus on quality is recognized with international certifications such as FAMI-QS, EcoVadis and GMP+, a seal that guarantees quality, food safety and assures consumers that ingredients are handled throughout the supply chain in a good way. responsible. Yes also has the Green Patent, certification granted by the National Institute of Industrial Property (INPI) for new technologies aimed at preserving the environment. In Latin America, Yes was the first animal nutrition company to receive the seal, in a record time of two years, since in Brazil it can take up to 10 years to obtain a patent.

Repositioning of lines and new packaging

Launches, portfolio expansion and expansion of the sales team were essential to maintain the constant growth rate. “Yes is a company that does not stop in time, and our lines prove this, as they meet all the needs of the modern consumer”, points out Roppa.

Yes works focused on animal welfare with prebiotics that replace growth-promoting antibiotics and help balance the intestinal microbiota. The company has the most complete portfolio of minerals on the market: it has nine options of highly available minerals, in addition to mycotoxin adsorbents.

The new positioning of the product lines will obey the following nomenclature:

– Elements for the chelated minerals line;

– Fix for the line of mycotoxin adsorbents;

– GutBio for microbiota modulators;

– golf for blends of microbiota modulators;

– B360 an exclusive line of animal-specific mineral blends;

– GlucanGold, an immunomulator composed of 60% of purified beta-glucans.

In line with the new speech of strengthening the brand and its biotechnological nature, Yes also brought technology to packaging. Now they are more modern, with colors and illustrations that convey the connection of the products with the company's proposal.

A highlight on the packaging is the security system made up of three layers of plastic protection to prevent moisture and contamination. Consumers will find a QR Code and a tracker on the packaging that will indicate these benefits.

Releases for the first quarter of 2020

Proving its innovative spirit, YES starts the year 2020 bringing three important news to Producers:

GOS (galactooligosaccharides): is a new nutritional concept for young animals, arising from the drying of whey through biotechnological processes. It stimulates the growth of beneficial bacteria and aids in the formation of a desirable gut microbiota. As it is of dairy origin, it has better palatability, enabling excellent results when offered to young animals, such as piglets and calves.

FOS (Fructooligosaccharides): it is a fundamental prebiotic in animal nutrition due to its modulating action on the intestinal microbiota. Produced for the first time in Brazil, Yes invests in a production system that brings this unique ingredient to the national market, reducing costs and making the operation more profitable for Brazilian and Latin American breeders.

GLUCANGOLD: with 60% of beta-glucans has an immunomodulatory function, being applicable to all animal species, in different doses for high and low challenge, environmental and health. Its use favors a better balance of the immune system and contributes to a more effective and lasting protection.

About Yes

Yes, a biotechnology company in animal nutrition, develops and produces nutritional additives such as mycotoxin adsorbents, prebiotics, organic minerals, blends and yeast derivatives with the objective of improving the performance and health of animals. All products comply with the strictest laws in world markets such as the United States and Europe. Founded in 2008, Yes has a head office in Campinas/SP, four production plants, one in Lucélia/SP, one in Novo Horizonte/SP, one in Borá/SP and one in Conceição da Barra/ES, a center for Logistics and Distribution in Lucélia/SP and another in Londrina/PR. It operates throughout Brazil, in addition to exporting to over 30 countries, being present in Latin America, Africa and Asia. Since 2016 the company has been part of the investee portfolio of the Aqua Capital investment fund.

More information: https://yessinergy.com