Dia Pró Campaign presents the benefits of animal protein in human food

Action promoted by Yes will be launched on the company's social networks, next week

In order to increase knowledge about the benefits of consuming animal protein and the importance of agribusiness in the production chain, Yes, a company that develops biotechnological solutions for effective, safe and sustainable animal nutrition, presents, starting this week, the Pro Day initiative. 

“This movement raises a flag in favor of animal protein, because we not only believe in, but we also know the value and importance of food production in Brazil. And, mainly, the seriousness of the work that starts in the field and ends on the plate”, signals the Marketing manager at Yes, Carolina Tanese.

Carolina explains that Yes' pride in the history of Brazilian agribusiness, especially in terms of protein production, made the company look for a way to improve the dialogue between the different links in the sector, providing correct information to all of them. “The Dia Pró campaign will be a series of content, available weekly on the company's Instagram, to promote the benefits of consuming protein in human food”.

In addition to publications, Yes will encourage the sharing of content, the more people engage in the promotion of Brazilian animal protein, the more agribusiness will be strengthened. “We hope that our customers, partners and the general public will participate in this journey, posting in their profiles how animal protein is present in their history, whether as a producer, a barbecue lover, in homemade and family recipes. Just tag us on @yes_sinergy and use #DiaPro!”.

To learn more about the campaign, follow the YesSinergy® on Instagram @yes_sinergy and visit the site: www.yes.ind.br

About Yes

Yes, a biotechnology company in animal nutrition, develops and produces nutritional additives such as mycotoxin adsorbents, prebiotics, organic minerals, blends and yeast derivatives with the objective of improving the performance and health of animals. All products comply with the strictest laws in world markets such as the United States and Europe. Founded in 2008, Yes has a head office in Campinas/SP, four production plants, one in Lucélia/SP, one in Novo Horizonte/SP, one in Borá/SP and one in Conceição da Barra/ES, a center for Logistics and Distribution in Lucélia/SP, another in Cascavel/PR, in addition to the opening, in 2020, of a new DC located in Mexico. It operates throughout Brazil, in addition to exporting to over 37 countries, being present in Latin America, Europe, Africa, Oceania and Asia. Since 2016 the company has been part of the investee portfolio of the Aqua Capital investment fund.