Pet Sector gains engagement at YesSinergy

With a new positioning, the company restructures its communication with pet food manufacturers

YesSinergy, a company that offers natural, effective and innovative solutions for animal nutrition, will reposition its brand for the pet market, modifying the communication format to further reinforce its participation in this sector, which should move around R$ 46.5 billion in 2022, according to the IPB (Instituto Pet Brasil).

With an eye on the particular needs of the segment, the company hopes to be recognized for its concern in assertively serving the animal feed factories in the sector. “When visiting our customers, we realized the need to personalize our communication. From now on, the pet market will have access to all the benefits, our technological positioning and instructions for the use of Yes additives through a communication material created exclusively for them", explains the Commercial Manager for Pet Food at YesSinergy, Sidney Ferracin Fernandes.

For Fernandes, the reformulation was necessary due to the particularities of this market. “When we talk about Pet Food, we put aside the well-being, health and longevity of these animals. In other words, for a sector that aims at the quality of life of its pets above any other zootechnical index, we need to deliver a communication that works as a translator of all the research expertise that Yes has been doing over the years in order to contribute to a line of solutions that meet these needs”, he says.

According to the Agricultural Engineer and Product Manager of YesSinergy, Verônica Lisboa, the repositioning of the brand highlights even more the technology that Yes has for this sector. “Yes additives provide important and well-known benefits to companion animals, and with this new communication we will be able to elucidate to our customers the improvement that our product portfolio brings to these animals”, he emphasizes.

Benefits of the Pet Line

In its product portfolio, Yes offers Prebiotics, Immunomodulators, Mycotoxin Adsorbents, Yeasts and Derivatives and Organic Minerals, all aimed at the quality of life of these animals, produced in a sustainable way and with cutting-edge technology.

Yes solutions for Pet Food deliver benefits such as: improved digestibility, faeces quality and intestinal microbiota balance; act positively on the immune system, resulting in an improvement in the clinical conditions that animals can be affected, such as dermatological, intestinal and joint problems, improving health, well-being and favoring the longevity of pets.

“Our additives can be used at all stages of the animals' life, and for each one, there are suggestions for specific doses, according to the needs identified by the nutritionists and technicians in charge”, concludes Lisboa.

About Yes

Yes, a biotechnology company in animal nutrition, develops and produces nutritional additives such as mycotoxin adsorbents, prebiotics, organic minerals, blends and yeast derivatives in order to improve the performance and health of animals. All products comply with the strictest laws of world markets, such as the United States and Europe. Founded in 2008, Yes has a head office in Campinas/SP, four production plants, one in Lucélia/SP, one in Novo Horizonte/SP, one in Borá/SP and one in Narandiba/SP, a Logistics and Distribution in Lucélia/SP, another in Cascavel/PR in addition to the opening, in 2020, of a new CD located in Mexico. It operates throughout Brazil, in addition to exporting to more than 42 countries, being present in the Americas, Europe, Africa, Oceania and Asia. Since 2016, the company has been part of the portfolio of investees of the investment fund Aqua Capital.

More information: www.yessinergy.com.