Yes 4.0 is the new communication campaign from YesSinergy®

Action highlights investments in people, technology, structure, research and innovation
to achieve goals and maintain the high standard of service

Attentive to new technologies and constantly changing consumer behavior, Yes, a company that develops biotechnological solutions for effective, safe and sustainable animal nutrition, has been growing and increasingly investing in technology and a specialized team to ensure the best solutions for the market of animal health and nutrition without the use of antibiotics.

To demonstrate this growth and investments, the company launches a marketing campaign Yes 4.0 which seeks to highlight four pillars of the company's investments: structure, research and development, specialized professionals and quality. “The world is very dynamic, changes are happening at the same time at various points in the chain, and the secret of Yes is that it is always alert to these constant changes. Its technological DNA allows it to meet new market demands quickly and efficiently, without giving up its original premise, which is the valorization of human labor. Therefore, we created a campaign that makes an analogy between the transformations of Yes and the concept of Marketing 4.0, which represents the digital revolution for companies”, explains the Marketing manager at Yes, Carolina Tanese.

The manager points out that the idea of Marketing 4.0 arose to create a rapprochement between the moment of Yes - which is experiencing an internationalization as a company expanding to Asia, Europe, the Middle East, the United States, Oceania and Africa, as well as becoming stronger every time more in Latin America as the strongest animal nutrition biotechnology company; and the moment the world is: the 4th Industrial Revolution. “Also called industry 4.0, which brings new concepts in digital transformations, agile processes and technological innovations. And we at Yes present all these concepts and insights in our solutions and now also in our packaging and advertising pieces”.

In 2019, the company recorded a growth of 26% compared to 2018, with 69.3% representing an increase in Yes sales in the domestic market and 30.7% in exports. For the next four years, the plan is to quadruple revenue. For this, the company invests heavily in its manufacturing structure, which last year received more than R$ 20 million at its units in Lucélia and Borá, in the interior of São Paulo.

The Lucélia factory, with the production of minerals, yeasts and derivatives, operates 365 days a year on a 100,000 m plot of land², being 30 thousand m² of built-up area, it has a productive efficiency of 20 thousand tons of mixture and 6 thousand tons of drying per year. The Borá unit, for yeast and derivatives, has 12 thousand m² built in 20 thousand m² of land. Together, the plants employ more than 160 employees and are fundamental to the economy of these municipalities.

A team that guarantees excellent results

With more than 200 employees in factories, distribution centers, a central office in Campinas and a technical and commercial team, Yes has a team of specialists formed by highly qualified professionals who are recognized in the market.

"We have experts in all operating areas of our operation, at each stage of production and for the entire production chain. Our team is prepared to identify the main business opportunities, always looking to overcome challenges so that Yes partners can obtain the best results”, emphasizes Yes CEO, Luciano Roppa.

In all areas of the company, employees are highlighted. “The force that drives Yes to achieve its goals is everywhere: it starts in the factory and in the people who believe that their work contributes to a greater result. Our operators are our biggest inspiration in times of difficulty, it is for them that we also move forward”, adds Roppa.

Quality, research and development

Since the company's foundation in 2008, Yes has aimed to grow in the domestic market, as well as to conquer new markets in the world. Today, the company exports to over 35 countries, being present in Latin America, Europe, Africa and Asia. This impulse makes it continue always looking for pioneering and efficient solutions in sustainability and food safety.

The R&D sector of Yes works focused on developing solutions that help to increase the productivity in the field and the profitability of the producers so that they can reach, in the safest possible way, the maximum expression of the genetic capacity of their animals.

The state-of-the-art production process, the constant concern with food safety and the guarantee of high technology are the focus of the company's quality, aspects recognized by international certifications such as FAMI-QS, EcoVadis and GMP+, a seal that guarantees the quality, safety of food and assures consumers that ingredients are handled responsibly throughout the supply chain.

In March of that year, Yes received the Feed & Food Safety certificate, which validates it as a Certified Company GMP, HACCP and Certified Company Level 3 of MAPA for the Lucélia (SP) unit in the scope of production of additives and premixes for animal feed. The certificate encompasses all the fundamentals of quality management system, good manufacturing practices and hazard analysis and critical control points. “We are constantly improving our food quality and safety system, and the Feed & Food Safety certificate confirms our structured system that meets the most demanding standards of the global market”, explains the Quality Manager at Yes, Alexandre Salomão.

“Our challenge is to present to producers, distributors and representatives the best we have to meet the different needs of the market, even anticipating them. But this is only possible thanks to our structure and highly qualified team”, boasts Roppa.

A complete portfolio for different production challenges

Yes works focused on animal welfare with prebiotics that replace growth-promoting antibiotics and help balance the animals' intestinal microbiota. The company has the most complete portfolio of organic minerals on the market: it has nine options of highly bioavailable minerals and high chelation rates, in addition to broad-spectrum mycotoxin adsorbents.

Among the solutions available on the market launched this year is the FOS (Fructooligosaccharides), a fundamental prebiotic in animal nutrition due to its modulating action on the intestinal microbiota. Yes invests in a production system that brings this unique ingredient to Brazil, reducing costs and making the operation more profitable for producers.

A new nutritional concept for young animals is the GOS (galactooligosaccharides), derived from drying whey through biotechnological processes, stimulates the growth of beneficial bacteria and helps in the formation of a desirable intestinal microbiota. As it is of dairy origin, GOS has better palatability, enabling excellent results when offered to young animals, such as piglets and calves.

It's the GLUCANGOLD, with 60% of purified beta-glucans, is Yes' solution that has an immunomodulatory function, being applicable to all animal species, at different doses for different challenges in production. Its use favors a better balance of the immune system and contributes to a more effective and lasting protection.

About Yes

Yes, a biotechnology company in animal nutrition, develops and produces nutritional additives such as mycotoxin adsorbents, prebiotics, organic minerals, blends and yeast derivatives with the objective of improving the performance and health of animals. All products comply with the strictest laws in world markets such as the United States and Europe. Founded in 2008, Yes has a head office in Campinas/SP, four production plants, one in Lucélia/SP, one in Novo Horizonte/SP, one in Borá/SP and one in Conceição da Barra/ES, a center for Logistics and Distribution in Lucélia/SP and another in Londrina/PR. It operates throughout Brazil, in addition to exporting to over 35 countries, being present in Latin America, Europe, Africa and Asia. Since 2016 the company has been part of the investee portfolio of the Aqua Capital investment fund.

More information: https://yessinergy.com